Welcome to Chicago! Known to locals and visitors as The Windy City.

The following visual identity is for the conceptual branding for the city of Chicago with the goal of promoting travel and tourism. Chicago or The Windy City often gets a bad reputation, being coined as “The Second City”. The design for Chicago’s identity is inspired by the joy that the diverse city evokes.

Here I used some bright & playful colors to bring the beautiful city to life.