HEIDI SCHMIDT

DESTINATION BRANDING

Welcome to Chicago! Known to locals and visitors as The Windy City.

The following visual identity is for the conceptual branding for the city of Chicago with the goal of promoting travel and tourism. Chicago, or The Windy City often gets a bad rap, being coined as “The Second City” or being known for being in a fly over state. The design for Chicago’s identity is inspired by all the landmarks, food and culture the city has to offer.

Using a playful collection of UI, layout, and illustrations it promotes Chicago as one of the leading cities in the country for a welcoming and cultural experience.

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