HEIDI SCHMIDT

WACOAL AMERICA

Wacoal is the leading American designer, manufacturer, and marketer of women's lingerie. The target demographic consisting of women from ages 45 and up. Especially catered to full busted and plus size women.

Responsible for conceptualizing and executing designs for email marketing, updating the website for each month, online banner ads, social media marketing, and editorials.

The following selection of digital designs for email and social media marketing demonstrates my creative interpretation of the brand under the creative direction of the art director and director of e-commerce.

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